You can also effectively sabotage rivals' branches by planting rats and cockroaches, which put the customers off their food. If you want to protect yourself from operations like this, you will have to appoint security guards. For example, you can appoint unsavory punks to annoy the customers. You can damage other branches' reputations with well-directed acts. This does considerable damage to the competition. When you launch an attack on storage buildings or closed branches, you can either completely empty them of their contents or demolish them. You can even put posters up near rival branches, to change the minds of hungry passers-by who were planning to give their money to your opponents.
This then tempts the customers away from your rivals. The better known your branches are, the wider your area of influence will be. Very effective advertising even has a direct effect on the opinions and attitudes of the cities' inhabitants. A good marketing campaign will make the individual branches better known. Comparative advertising can be used to emphasize one's strengths. The effect on the selected combination of target groups is then shown immediately. The advertising message is set by the individual player. Advertising serves as a legal attack on your rivals.
